Tupperware followers:
This week we welcome guest speaker Dr. Christopher J. Bryan to our Tupperware series.
Dr. Bryan, a McGill alum, is an assistant professor at the University of Chicago, Booth School of Business.
Dr. Bryan will be speaking to us about:
"Sticking it to the man: Harnessing adolescent values to motivate healthier dietary choices"
Adolescents are exposed to an enormous volume of marketing for junk food. This creates automatic positive emotional associations with junk food and drives overconsumption. We counter this influence with an intervention that frames healthy eating as aligned with adolescent values of autonomy (i.e., rebelling against adult authority) and social justice. In two randomized, controlled field experiments, we find that this intervention changes adolescents’ construal of the meaning of healthy eating and produces lasting changes in their implicit positive associations with junk food and their dietary choices at school. Each of these findings, on its own, represents a breakthrough that investigators have been aggressively pursuing for many years. Together, they offer hope of accomplishing what has proved a frustratingly elusive goal in behavioral health: a scalable intervention that produces enduring improvements in adolescents’ dietary preferences.
Friday 2pm. Room 1552.
Note to grad students: We are hosting a lunch for Dr. Bryan before Tupperware — if you’re interested please contact Jenny ASAP (jennifer.heyman(a)mail.mcgill.ca<mailto:jennifer.heyman@mail.mcgill.ca>).